We have created the ANISA LAB as a direct channel to our customers and as a hub for research and development.

In using real-time feedback to help guide concepts, innovation and product development, the LAB collaborates on solutions and tools born out of real world beauty concerns.

With more than 25 years of experience and experimentation at its core, the LAB serves some of the most iconic beauty brands in the industry. As a dynamic product incubator, the LAB brings together experts, advisors, industry leaders and consumers to work across industries and cultures to bring you the next generation of makeup and skincare tools.