anisa beauty founder and ceo anisa telwar kaicker working in her office smiling

ANISA Beauty was created to revolutionize how you think about makeup and skin care.

At ANISA Beauty, it is our mission to provide you with essential tools to elevate and simplify your unique beauty routines. We make innovative and cruelty-free brushes that are inspired and informed by real consumer needs and rooted in our values of inclusivity, transparency and empowerment.

Each brush is thoughtfully designed for you to take charge of your skin and beauty, and to celebrate what makes you unique, no matter your skin type or age.

What touches your face matters and we take seriously our role in leading the way to positive change in the beauty industry and beyond.

We are never satisfied with the status quo and continue to raise the bar on responsible and sustainable product development. Creating better products means less waste, cleaner production and safe and supportive working conditions. We own our manufacturing facility and have full control over our supply chain and process – from conception to your hand. This translates to you knowing where and how your brushes were made. Every brush is PETA Certified Cruelty-Free and sustainably made by the global ANISA team.

Led by beauty pioneer Anisa Telwar Kaicker, the ANISA Beauty team brings more than 25 years of experience at the forefront of cosmetic brush manufacturing and design. With ANISA Beauty, we are bringing our ideals of inclusivity, transparency and empowerment directly to you.

Beauty is uniquely personal. You decide what makes you beautiful, powerful and confident. Take Back Beauty.